2026 Industrial Design
Industrial Design
Brand Identity Design
CMF Design
Project : Lip Tint / Blush
Client : OUTECUTE
To strengthen the brand’s distinctive identity (chic yet playful) and establish a strong presence among countless competitors, a design direction was proposed that balances sophistication with character. A refined edge detail defines the front profile, while a signature hole detail transforms the product beyond its functional role as a cosmetic, allowing it to be carried and displayed as a distinctive object accessory.
When the lid is opened, the contents reveal a triangular form that continues the visual language of the container. This cohesive detail creates a sensory moment in use, making the user feel as though they are holding a stylish object rather than simply applying a cosmetic product.