2025 Industrial Design
Industrial Design
Concept Development
Interior Layout & User Experience
Project : FDR Refrigerator
Client : Hisense
As lifestyles become increasingly diverse, the ways people store and use food are evolving as well. This concept proposes a new exterior and interior layout for the refrigerator, redefining it as an active lifestyle-supporting appliance that adapts to the changing needs of everyday life. The interior is designed to create a sense of entering another space when the refrigerator is opened, offering a more immersive experience beyond conventional storage.
Refrigerator also explores ways to keep food fresh for longer. Vertical drawers are introduced within the refrigerator compartment, organized to encourage proper storage methods for different types of fruits and vegetables. This layout transforms food storage from a simple task into an intuitive experience that helps users naturally maintain freshness.