2025 Industrial Design
Industrial Design
Sustainable CMF Design
Product Configuration Design
Project : A+ Settop Box
Client : KT
Featuring a timeless cylindrical form, this concept is designed to harmonize seamlessly with diverse home environments and interior styles. Its minimalist housing minimizes its footprint, while interchangeable top covers offer personalization through a variety of patterns and sustainable materials. Flexible placement options, including magnetic wall mounting and a freestanding stand, allow the device to adapt naturally to different spaces.
The customizable top cover features a refined wood-grain texture created through an eco-conscious VVS transfer process, expressing the warmth of natural wood without the need for timber. By allowing users to change the product’s CMF and configuration rather than replace the entire device, the design encourages longer product use while reducing unnecessary consumption.