2023 Industrial Design
Industrial Design
Concept Development
Airflow & Mechanism Design
CMF Design
Project : Air Conditioner
Client : Hisense
Air conditioner reinterprets the appliance as part of the interior environment, reflecting its permanent presence throughout all four seasons. A new form factor is created through a simple combination of cylindrical and box-like geometries, balancing visual simplicity with a distinctive architectural character. By integrating the front panel and air outlet blades into a unified structure, the device creates a dynamic opening motion when activated, evoking the experience of an architectural structure unfolding.
A unified design language is seamlessly integrated across both the freestanding and wall-mounted models. Both variants feature substantial, sculptural movement and are enhanced with a gold-toned etched pattern texture, adding a sense of refined luxury to the home environment.
The Line Blade delivers a fluid, visually stunning performance by dynamically altering airflow, elevating the product's premium aesthetic. Two intersecting, two-tone blades emerge and retract to control the wind path, offering a highly focused breeze and a perfectly balanced center of gravity. Crafted from Forged Carbon (an ultra-durable material used in luxury supercars) and featuring an integrated robotic cleaner that keeps the vents pristine, this design seamlessly blends high-end sophistication with cutting-edge utility.
The wall-mounted air conditioner in this lineup features the same dynamic movement as the floor-standing model. A central horizontal blade elegantly extends forward to precisely control the airflow, ensuring functional harmony and a cohesive premium aesthetic across the entire series.